To form and nurture a community of sales professionals by providing information and services to sales professionals working in Singapore to support the interests, well-being and development of working sales professionals.
To initiate projects or events including multi-modular training roadmaps, scheduled public events to raise the profile of the sales profession and Singaporean sales professionals.
To advance the formation of industry standards or benchmarking for the development of a skills certification programme to encourage re-skilling, second skilling or skills upgrading for the community in Singapore.
To represent and care for the professional and material interests of sales professionals working in Singapore of various ages and in various stages of their career.
To serve as an advocate and a voice to represent the collective interests of its members and to provide feedback to the public, companies or organisations employing sales professionals and other agencies.
To collaborate and cooperate with various local and international organisations to inculcate, foster and promote the skills, talent, branding and employability of sales professionals in Singapore.